What is an Instagram Tour?

Instagram tours are huge right now, with the bookstagram community thriving and reaching a greater audience than Facebook, authors, publicist and readers are turning to Instagram to find their next must read story. I’m going to answer frequently asked questions when it comes to Instagram tours.

What is an Instagram tour?

An Instagram tour is a set amount of time, (I run 5-day tours) in which your book will be showcased in a creative way on Instagram accounts. A schedule is created and each account that is hosting will know which day they are post. Each post should include specific hashtags along with the blurb, and a review if they elected to review your book as well.

What are the benefits of an Instagram tour?

Instagram, unlike other platforms is so visual that it creates the illusion that your book is everywhere and everyone is reading it, so they must have it as well. Your audience on Instagram is different from those of other platforms. There may be some overlap, but for the most part you will be discovering a brand new audience.

What types of books work best for Instagram tours?

My company, Happily Ever Insta, focuses primarily on romance and all of it’s subgenres, but I have also worked with YA novels as well.

What is the best timing for a blog tour?

It’s best to contact me 2 months ahead of release if possible, so that I have plenty of time to get the arc and other information to the tour hosts. Typically, a tour will start on release day and then the following four days. If you are just wanting to do a one day blast, I still ask that you contact me two months ahead so we find you an opening.

The level of engagement for each tour will vary and I cannot guarantee the amount of hosts that sign up to promote your book. I will do everything I can to help your build buzz and promote your novel on Instagram.